Carefully crafted with wit, style and timely examples, the cases in this text and case book - many written by the author himself - will captivate students' interest, illustrating concepts through solid examples from such diverse companies as Walt Disney Co., Southwest Airlines and Yamaha. Designed to help executives and would-be executives influence the overall direction of their corporations through the development of successful business strategies. It will also provide concepts and tools to aspiring managers who wish to add value to their companies by making strategically sound decisions, whatever their functions and responsibilities. This text's strength lies in its balance between text and cases - 11 concepts chapters are supported by 34 cases, which immediately follow the material they illustrate instead of being relegated to a separate section. Features: * Text concepts are presented as tools to facilitate case analysis, not as theoretical filler. * The text is designed to help executives and would-be executives influence the overall direction of their corporations through the development of successful business strategies.
It will also provide concepts and tools to aspiring managers who wish to add value to their companies by making strategically sound decisions, whatever their functions and responsibilities. * The 11 concepts chapters are supported by 34 cases, which immediately follow the material they illustrate instead of being relegated to a separate section. * The majority of case material comes from the Darden School, nationally renowned for its case expertise. Bourgeois has consistently been rated one of the best teachers at Darden.
- ISBN10 0030223733
- ISBN13 9780030223730
- Publish Date 28 December 1998 (first published 1 December 1998)
- Publish Status Active
- Out of Print 26 March 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd Revised edition
- Format Hardcover
- Pages 250
- Language English