Business Marketing Strategy: Cases, Concepts and Applications

by V Kasturi Rangan, etc., Benson Shapiro, and Roland Moriarity

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  • ISBN10 025616911X
  • ISBN13 9780256169119
  • Publish Date 1 January 1995
  • Publish Status Out of Print
  • Out of Print 26 March 2002
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Format Hardcover
  • Pages 864
  • Language English