This guide to fund-raising management addresses the kind of problems that fund raisers actually confront every day and provides step-by-step guidance and practical advice on dealing with those problems. The text covers everything from the staffing, financial and material resources a fund raiser needs to have in place, to the behind-the-scenes preparation required to conduct different long and short-term campaigns. It also includes communications strategies, solicitation strategies and programme evaluation methods.
- ISBN10 6612031166
- ISBN13 9786612031168
- Publish Date 3 March 2009 (first published 30 November 1998)
- Publish Status Active
- Out of Print 21 August 2012
- Publish Country US
- Imprint John Wiley & Sons
- Format eBook
- Pages 386
- Language English