An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.
- ISBN10 0471682357
- ISBN13 9780471682356
- Publish Date 1 January 1977
- Publish Status Out of Print
- Out of Print 4 December 1992
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition Revised edition
- Format Hardcover
- Pages 492
- Language English