Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It features a range of internatiohnal case studies and examples, and emphasizes that for today's business to compete and survive, it has to exceed customers' expectations. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant. This text explores topics including enterprise innovation, solutions selling, knowledge management and technology enablement.
- ISBN10 6610216568
- ISBN13 9786610216567
- Publish Date 29 January 2004
- Publish Status Active
- Out of Print 14 September 2011
- Publish Country US
- Imprint Kogan Page
- Format eBook
- Language English