This text addresses the challenges of how to build a robust and implementable strategy. Four key routes to creating a strategy are discussed, both through original theoretical and conceptual grounding, and the practical requirements for implementing the concepts. These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and comprise: strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders. These designs are usable by manager-facilitators, MBA student-managers, and consultant-facilitators. The designs have been used extensively, in a wide range of countries, by management teams in all types of organizations.This text is illustrated with cases and examples and accompanied by online material including instructors' notes and associated mapping software.
Making Strategy is the ideal companion to graduate students studying strategic management and managers at all levels who wish to develop a strategy for their own unit.
Making Strategy builds off, and updates, the two previous successful books by Eden and Ackermann: Making Strategy: the Journey of Strategic Management and Ackermann, Eden with Brown: The Practice of Making Strategy.
- ISBN10 1412900387
- ISBN13 9781412900386
- Publish Date 30 August 2002 (first published 1 October 1998)
- Publish Status Cancelled
- Out of Print 11 August 2016
- Publish Country US
- Imprint SAGE Publications Inc
- Edition 2nd Revised edition
- Format Paperback
- Pages 384
- Language English