Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
- ISBN13 9781349511891
- Publish Date 26 May 2010
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition 2010 ed.
- Format Paperback
- Pages 388
- Language English