"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
- ISBN10 0307887324
- ISBN13 9780307887320
- Publish Date 4 October 2011
- Publish Status Remaindered
- Out of Print 24 June 2014
- Publish Country US
- Publisher Random House USA Inc
- Imprint Random House Inc
- Format Hardcover
- Pages 357
- Language English