Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified.
- ISBN10 027360712X
- ISBN13 9780273607120
- Publish Date 30 June 1995 (first published 5 April 1995)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 384
- Language English