Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

by Joe Calloway

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Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.
  • ISBN10 0471274046
  • ISBN13 9780471274049
  • Publish Date 14 August 2003
  • Publish Status Out of Stock
  • Out of Print 30 September 2010
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 224
  • Language English