Industry Approach to Cases in Strategic Management

by John A. Pearce and Richard Robinson

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"Cases in Strategic Management" features over 30 new cases with a diverse make-up based on length, firm size, and industry. Organized by industry, this casebook has a much greater international focus than its previous edition. It features 30 cases built around 16 industry notes. Thus, instructors have the option of organizing materials around industries, businesses, or businesses within industries. More than half the cases deal with multinational firms, operating inside and beyond the borders of the United States.
  • ISBN10 0256099332
  • ISBN13 9780256099331
  • Publish Date 1 January 1996 (first published 1 January 1989)
  • Publish Status Active
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 864
  • Language English