Elsevier/Butterworth-Heinemann's 2004-2005 "CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free on-line access to the 'MarketingOnline' learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MarketingOnline, a unique on-line learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook on-line for easy access to definitions and key concepts; and access the glossary for a comprehensive list of marketing terms and their meanings.
- ISBN10 0750662808
- ISBN13 9780750662802
- Publish Date 28 June 2004
- Publish Status Out of Print
- Out of Print 20 November 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition 2004-2005 ed.
- Format Paperback
- Pages 304
- Language English