CIM Coursebook
2 total works
Elsevier/Butterworth-Heinemann's 2004-2005 "CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free on-line access to the 'MarketingOnline' learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MarketingOnline, a unique on-line learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook on-line for easy access to definitions and key concepts; and access the glossary for a comprehensive list of marketing terms and their meanings.
CIM Coursebook 06/07 Strategic Marketing Decisions
by Isobel Doole and Robin Lowe
Published 1 January 2007