In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can
lead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clear
and practical guidance on the planning and implementation of a profitable distribution strategy.
- ISBN10 0750603674
- ISBN13 9780750603676
- Publish Date 6 January 1986 (first published 5 March 1985)
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New edition
- Format Paperback (UK Trade)
- Pages 182
- Language English