Scenario Planning: Managing for the Future

by Gill G. Ringland

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Scenario planning techniques enable people to think about uncertainty in a structured way. This allows people to plan by encompassing the ranges of uncertainty by looking for early indicators of directions and by identifying possible courses of action. This book aims to provide an account of scenario planning and make area accessible to business decision makers, as well as corporate planners. It covers: what are scenarios,and how they relate to planning; why and when to use them; and how to use them (and how not to use them).
  • ISBN10 047197790X
  • ISBN13 9780471977902
  • Publish Date 30 October 1997
  • Publish Status Out of Print
  • Out of Print 13 October 2006
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint John Wiley & Sons Ltd
  • Format Hardcover
  • Pages 422
  • Language English