From the author of "The 24 Hour Business Plan", this book is primarily written for the manager of a smaller firm. It offers guidelines on setting out ideas, exploring whether they will work in practice and make a profit, then modifying these ideas as more information is assembled. Above all, writing a plan is about making better decisions today, not about making decisions for tomorrow.
- ISBN10 0712655247
- ISBN13 9780712655248
- Publish Date 2 September 1993
- Publish Status Out of Print
- Out of Print 18 May 2005
- Publish Country GB
- Publisher Cornerstone
- Imprint Random House Business Books
- Format Paperback
- Pages 128
- Language English