It's time for business to get serious again. The 90s are over, and with them the time for frivolous ideas: that the Internet changes everything, that entrepreneurship is the answer, that success is easy. Tough times - that is, normal times - are back. Money is tight, competition is intense and customers are more demanding than ever. The Agenda offers no silver bullets or empty slogans. Its principles are neither theoretical nor abstract: they concentrate on the nuts and bolts of an enterprise, the mechanics of business that determine how well a company performs. The Agenda offers serious ideas for serious people, concrete guidelines that show managers how to rethink every aspect of a business and reshape it for the imperatives of the customer economy. Any company - large or small, manufacturing or service, high tech or low tech - can apply these principles.
- ISBN10 0712614567
- ISBN13 9780712614566
- Publish Date 4 October 2001
- Publish Status Out of Print
- Out of Print 25 April 2005
- Publish Country GB
- Publisher Cornerstone
- Imprint Random House Business Books
- Format Hardcover
- Pages 288
- Language English