Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.
- ISBN10 071266968X
- ISBN13 9780712669689
- Publish Date 7 September 2000 (first published 1 January 1994)
- Publish Status Out of Print
- Out of Print 8 November 2006
- Publish Country GB
- Publisher Cornerstone
- Imprint Random House Business Books
- Edition 3rd Revised edition
- Format Paperback
- Pages 384
- Language English