OneKey CourseCompass, Student Access Kit, Marketing: Real People, Real Choices

by Michael R. Solomon

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Book cover for OneKey CourseCompass, Student Access Kit, Marketing

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OneKey means all your resources are in one place for maximum convenience, simplicity, and success.

What’s Key for Students?

  • Learning Modules – Every section of all 19 chapters is supported by section level pretest, content summary for review, learning application exercise, and post-test. Learning modules are a great way to study for exams and are not connected to the instructor grade book offering unlimited practice.
  • Prentice Hall’s Self-Assessment Library (S.A.L)
  • Research Navigator™ - is the easiest way for students to start a research assignment or research paper. Complete with extensive help on the research process and four exclusive databases of credible and reliable source material – including the EBSCO Academic Journal and Abstract Database, New York Times Article Archive and Company Financials. Research navigator helps students quickly and efficiently make the most of their research time.

What’s Key for Instructors?

  • InstructorResource CenterFaculty can access all instructor resources in one place.
  • ISBN10 013229933X
  • ISBN13 9780132299336
  • Publish Date 13 July 2007 (first published 13 June 2005)
  • Publish Status Out of Print
  • Out of Print 30 October 2013
  • Publish Country US
  • Imprint Pearson
  • Edition 5th edition
  • Language English