Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
- ISBN10 0195677943
- ISBN13 9780195677942
- Publish Date 1 November 2005
- Publish Status Active
- Out of Print 17 December 2015
- Publish Country IN
- Imprint OUP India
- Format Paperback
- Pages 568
- Language English