This book provides a step-by-step approach to all of the essential elements of strategy. It outlines a 21-step approach, with a 30+ slide strategy presentation for readers to apply themselves. By following the examples in the book, the reader will be able to construct a world-class strategy and to present it in an effective manner. The approach integrates diagnosis, design, and implementation into one seamless flow from insight to action.
- ISBN13 9781403942883
- Publish Date 22 October 2004 (first published 1 January 2004)
- Publish Status Active
- Publish Country US
- Imprint Palgrave Macmillan
- Edition 2004 ed.
- Format Hardcover
- Pages 300
- Language English