The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.
- ISBN10 1556233175
- ISBN13 9781556233173
- Publish Date 1 May 1990
- Publish Status Out of Print
- Out of Print 9 January 1997
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Format Hardcover
- Pages 493
- Language English