With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives.
- ISBN10 0324591098
- ISBN13 9780324591095
- Publish Date 1 October 2008 (first published 15 October 1998)
- Publish Status Out of Print
- Out of Print 19 September 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 10th ed.
- Format Hardcover
- Pages 708
- Language English