How does you company define creativity? Or does creativity define your company? In this book, Jerry Hirschberg - founder and president of Nissan Design International - distills his experience as a leader of the world's centre of innovative car design and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity and a vital component in business, Hirschberg shows how creativity can become the fundamental organizing principle of business.
- ISBN10 0061967912
- ISBN13 9780061967917
- Publish Date 20 October 2009 (first published 20 January 1998)
- Publish Status Active
- Imprint HarperCollins eBooks
- Format eBook
- Pages 288
- Language English