The Creative Priority: Putting Innovation to Work in Your Business (Penguin business)

by Jerry Hirshberg

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How does you company define creativity? Or does creativity define your company? In this book, Jerry Hirschberg - founder and president of Nissan Design International - distills his experience as a leader of the world's centre of innovative car design and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity and a vital component in business, Hirschberg shows how creativity can become the fundamental organizing principle of business.
  • ISBN10 0061967912
  • ISBN13 9780061967917
  • Publish Date 20 October 2009 (first published 20 January 1998)
  • Publish Status Active
  • Imprint HarperCollins eBooks
  • Format eBook
  • Pages 288
  • Language English