Taking Control of Word-of-mouth Marketing: The Case of an Entrepreneurial Hotelier (Occasional Paper, #44)

by D.R. Stokes and Wendy Lomax

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  • ISBN10 1872058086
  • ISBN13 9781872058085
  • Publish Date 18 January 2001
  • Publish Status Active
  • Publish Country GB
  • Imprint Kingston Business School
  • Format Paperback
  • Pages 27
  • Language English