In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today’s corporation: the relationship between the informed customer and the creative employee—a relationship, he shows, that must be built with honesty and integrity. Georgescu’s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:
- Creative capacity and the brand integrity that grows from it are an organization’s most important assets.
- Enlightened leaders inspire creativity through understanding, cooperation, and respect.
- Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
- Alignment is the critical concept for the twenty-first-century organization.
- Great companies don’t happen without leaders who have transformed themselves.
- ISBN13 9780470334089
- Publish Date 10 December 2007 (first published 1 January 2005)
- Publish Status Out of Print
- Out of Print 15 November 2019
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Jossey-Bass Inc.,U.S.
- Format eBook
- Pages 208
- Language English
- URL http://wiley.com