Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.
apply marketing theory to the unique sports industry environmentconduct an internal and external analysis of a sport organization in order to identify market opportunitiesapply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectivesuse a marketing framework to develop a strategic sport marketing directionuse a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variablesutilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics.
Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to:Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.
- ISBN10 0080886221
- ISBN13 9780080886220
- Publish Date 31 August 2009 (first published 5 August 2008)
- Publish Status Unknown
- Imprint Butterworth-Heinemann
- Format eBook
- Pages 341
- Language English