This book aimed at students studying for the Marketing Fundamentals module in the CIM Foundation Certificate. Each chapter includes: chapter objectives; chapter tasks; practical examples and case studies; questions to test your knowledge; where to find out more; chapter summary; and revision tips. The book should appeal to CIM Certificate and Diploma students and tutors, and lecturers in marketing wanting to use student-centred material on HND/BA business courses.
- ISBN10 0080561144
- ISBN13 9780080561141
- Publish Date 1 July 2007 (first published 10 October 1994)
- Publish Status Unknown
- Imprint Butterworth-Heinemann
- Format eBook
- Pages 405
- Language English