Elsevier/Butterworth-Heinemanns 2004-2005 - "CIM Coursebook Series" offer you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to Marketingonline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook online for easy access to definitions and key concepts; and access the glossary for a comprehensive list of marketing terms and their meanings.
- ISBN10 0080561136
- ISBN13 9780080561134
- Publish Date 1 August 2007 (first published 30 June 2004)
- Publish Status Unknown
- Imprint Butterworth-Heinemann
- Format eBook
- Pages 415
- Language English