Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women’s issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation’s largest public interest communications firm, explain why women’s enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.
- ISBN10 1609944283
- ISBN13 9781609944285
- Publish Date 9 June 2008 (first published 1 January 2008)
- Publish Status Active
- Imprint Berrett-Koehler Publishers
- Format eBook
- Pages 214
- Language English