This is a product around which tutors can structure a strategic management course (a key module of any hospitality degree) and it has been piloted with students at Queen Margaret University College in Edinburgh. The student pack contains a book and a disk. The book provides an in-depth case study of a run-down, loss-making city-centre hotel. The hotel is bought by a new investment company, which needs to transform the hotel's fortunes through shrewd management. The disk contains a user-friendly program that enables students to create their own business plan for the hotel, while learning and researching a range of strategic management issues as they go along. There is a tutor's pack too; this contains all this and a large manual that explains the workings of the course, as well as a second disk that allows tutors to customize the program to their own specific needs. Tutors who wish to evaluate the project can request a specifically adjusted version of the student disk.
- ISBN10 0826448240
- ISBN13 9780826448248
- Publish Date 1 February 2001
- Publish Status Out of Print
- Out of Print 24 November 2004
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition Student ed.
- Format Paperback
- Pages 112
- Language English