Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of brands. Consequently, they must become active participants in the development and marketing of products. "Conquering Consumerspace" details the factors that contribute to this continuing revolution, and reveals how companies can leverage their customers as an integral part of their branding and marketing strategies. It contains cutting-edge content, written in a lively, conversational style.
- ISBN10 818405064X
- ISBN13 9788184050646
- Publish Date 1 January 2010 (first published 14 April 2003)
- Publish Status Out of Print
- Out of Print 5 January 2016
- Publish Country IN
- Imprint Reference Press.
- Format Hardcover
- Language English