Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher.
However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest techniques. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might think.
The authors cover a number of essential topics including:
- What market research is
- Planning a project
- Desk work
- Fieldwork
- Telephone interviewing
- Face-to-face interviewing
- Data analysis and reporting
- Buying market research
Do Your Own Market Research is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time.
- ISBN10 1850914966
- ISBN13 9781850914969
- Publish Date 26 November 1987 (first published 29 October 1987)
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition New edition
- Format Paperback
- Pages 256
- Language English