This title offers eleven minibooks comprising nearly 800 pages that offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace. Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail. Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies.
- ISBN10 0764599291
- ISBN13 9780764599293
- Publish Date 1 September 2006
- Publish Status Out of Stock
- Out of Print 6 April 2009
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Hungry Minds Inc,U.S.
- Format Paperback
- Pages 840
- Language English