Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.
- ISBN10 0195023110
- ISBN13 9780195023114
- Publish Date 22 June 1978
- Publish Status Out of Print
- Out of Print 4 December 1992
- Publish Country GB
- Imprint Oxford University Press
- Format Hardcover
- Pages 232
- Language English