Management of the Fuzzy Front End of Innovation

Oliver Gassmann (Editor) and Fiona Schweitzer (Editor)

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This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.​

  • ISBN13 9783319347417
  • Publish Date 23 August 2016 (first published 21 October 2013)
  • Publish Status Active
  • Publish Country CH
  • Imprint Springer International Publishing AG
  • Edition Softcover reprint of the original 1st ed. 2014
  • Format Paperback
  • Pages 339
  • Language English