This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?
- ISBN10 9814276936
- ISBN13 9789814276931
- Publish Date 19 April 2010 (first published 13 May 2004)
- Publish Status Out of Print
- Out of Print 20 August 2015
- Publish Country SG
- Imprint Marshall Cavendish International (Asia) Pte Ltd
- Format Paperback
- Pages 223
- Language English