There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience* Companion Web site contains links to online tools, resources, and white papers
- ISBN10 0471220728
- ISBN13 9780471220725
- Publish Date 17 June 2002
- Publish Status Unknown
- Out of Print 1 April 2016
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 448
- Language English