The Changing Geography of International Business (The Academy of International Business) (Academy of International Business (Uki))

by Gary Cook and Jennifer Johns

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Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond.
  • ISBN13 9781349447176
  • Publish Date 1 March 2013
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Edition 1st ed. 2013
  • Format Paperback
  • Pages 267
  • Language English