In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
- ISBN13 9780333992951
- Publish Date 22 October 2002
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 196
- Language English