"Business Driven Information Systems" story: "Business Driven Information Systems" discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. "Business Driven Information Systems" is designed to give students the ability to understand how information technology can be a point of strength for an organization.
- ISBN10 0071314563
- ISBN13 9780071314565
- Publish Date 1 March 2011 (first published 1 February 2007)
- Publish Status Active
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 3rd Revised edition
- Format Paperback
- Language English