The book focuses on the special nature of winning significant business in competitive
markets in pitches involving several formal stages. It will:Review the essential processes of making complex sales and the role of core
techniques of persuasion
Show how to handle initial contacts and meetings and obtain a clear brief regarding
customer/client needs
Demonstrate the process of analysing client needs and putting clear and persuasive
proposal documents in writingSunday: What is a pitch?
Monday: Initial contact
Tuesday: Planning a powerful response
Wednesday: Putting proposals in writing
Thursday: Preparing a formal presentational pitch
Friday: Making the presentation
Saturday: Follow-up action and the power of persistence
- ISBN10 130689929X
- ISBN13 9781306899291
- Publish Date 1 January 2013
- Publish Status Active
- Out of Print 4 March 2015
- Publish Country US
- Publisher John Murray Press
- Imprint Teach Yourself
- Format eBook
- Pages 129
- Language English