For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.
A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
- ISBN10 0130185256
- ISBN13 9780130185259
- Publish Date 1 August 2000
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 352
- Language English