Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than descriptive treatment marketing, the authors tie text material directly to business marketing management decision-making. There is, in addition, a chapter on the role of e-commerce in business-to-business marketing.
- ISBN10 0030291798
- ISBN13 9780030291791
- Publish Date 17 July 2000 (first published 1 December 1988)
- Publish Status Out of Print
- Out of Print 24 November 2004
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 7th Revised edition
- Format Hardcover
- Pages 750
- Language English