Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
- ISBN10 0547079923
- ISBN13 9780547079929
- Publish Date 23 December 2008
- Publish Status Out of Print
- Out of Print 27 May 2015
- Publish Country US
- Imprint Houghton Mifflin
- Edition 5th ed.
- Format Hardcover
- Pages 493
- Language English