The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.
- ISBN10 0471348856
- ISBN13 9780471348856
- Publish Date 4 February 2002 (first published 9 February 1990)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 3rd Edition
- Format Hardcover
- Pages 384
- Language English