This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.
- ISBN10 0471158739
- ISBN13 9780471158738
- Publish Date 20 November 1996
- Publish Status Active
- Out of Print 26 July 2023
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 3rd Edition
- Format Paperback
- Pages 592
- Language English