For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
- ISBN10 129209544X
- ISBN13 9781292095448
- Publish Date 28 April 2016 (first published 15 March 2012)
- Publish Status Active
- Out of Print 30 September 2020
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 2nd edition
- Format Paperback
- Pages 656
- Language English