Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompsons coverage of Michael Porters classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
- ISBN10 0072464046
- ISBN13 9780072464047
- Publish Date 1 December 2000
- Publish Status Active
- Out of Print 17 October 2003
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 12th Revised edition
- Format Paperback
- Pages 22
- Language English