Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them.
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational BehaviourThe term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
- ISBN10 1292016876
- ISBN13 9781292016870
- Publish Date 31 March 2015
- Publish Status Active
- Out of Print 9 June 2015
- Publish Country GB
- Imprint Pearson Education Limited
- Format eBook
- Pages 297
- Language English